Case Study MiniFinder Germany: GPS Tracker for Dogs

When MiniFinder started collaborating with us in September 2025, one thing was clear: The product is strong. The brand is established in Scandinavia. But Germany works differently.

And that is exactly where our task began.

MiniFinder is among the best-known e-commerce providers of GPS trackers and intelligent location solutions in the Nordic region. Their portfolio ranges from dog trackers to senior solutions with fall detection and fleet management systems. Technologically, the company is ahead and has years of experience in GPS tracking and IoT technology. The challenge was not in the product but in the setup, where MiniFinder was able to specifically address the requirements of the German market due to its deep industry understanding.

MiniFinder is a successful company and an established brand in the Nordic region.

The initial situation: Good products, wrong structure

At the start of the project, German campaigns were running in the Swedish Google Ads account. Billing in SEK. Merchant Center configuration with currency issues. Partial redirects between domains.

In short: No clean setup for performance scaling in the German market, especially lacking a technically optimized website that ensures visibility and indexability in the German market.

In the podcast, we articulated it like this:

"It is usually best practice to have a separate account for each country." philipp-edin (8)

And that is exactly what we implemented. The measures taken represented targeted solutions to sustainably address the identified technical and structural problems.

Clean structure as the foundation for scaling

We have:

• Established a separate German Google Ads account

• Changed the currency logic to Euro

• Restructured the Merchant Center

• Cleaned the tracking setup

• Implemented a shopping focus

A clear strategy is crucial to precisely target the measures at the audience and enable sustainable growth and brand development.

Especially in e-commerce, the account structure determines the learning phase of the algorithm. Mixing across countries leads to distortions in machine learning. This is not a detail. This is the basis for performance.

In parallel, we adjusted the campaign strategy. Instead of primarily driving search and PMAX, we focused on shopping. GPS trackers are comparison-driven products. Users want images, prices, specifications. That is exactly where shopping shows its strength, especially when the sales funnel is specifically optimized to efficiently guide potential customers through the various phases.

In the end, the focus is on increasing conversions to turn prospects into paying customers and thus ensure the sustainable success of the measures.

Initial results: Validation in the new market

The start of the German campaigns was on December 11.

Since the start of the campaigns, we have been able to generate 11 sales. The cost per sale was 53 Euros.

For a new account, a still little-known brand in the DACH region, and a product segment requiring explanation, this is a clean entry. This success shows that our data-driven measures have already led to measurable results.

In the podcast, we summarized it like this:

"Since we launched the shopping campaign, we have started off very well with sales right from the start."

The performance has shown one thing: The market is there. The structure just had to be right, emphasizing the potential for further growth.

Especially the first revenues are crucial to drive the further development and optimization of the campaign in a targeted manner.

Support as a success factor: Service and support around GPS solutions

In the GPS tracker technology segment, not solely the hardware specifications define operational success – the service infrastructure and support systems are equally important success factors. In safety-critical applications like MiniFinder tracking systems, the service architecture must exceed basic device functionality: Reliable support processes, systematic problem-solving, and post-purchase service continuity are mandatory.

MiniFinder implements systematic standards here. The service matrix encompasses all usage aspects of the GPS tracking infrastructure – from initial setup processes to operational support logic during ongoing operations. A central component: German-speaking support channels with defined SLA parameters via email and telephone interfaces. The process logic ensures systematic handling of technical inquiries, app integration support, and function expansion implementation.

The online resource architecture of MiniFinder includes structured video tutorial libraries and systematic step-by-step implementation guides. These service modules not only optimize initial deployment processes but also ensure complete functionality utilization – regardless of the application area: private use, animal tracking, or professional deployment scenarios.

For corporate clients and B2B segments, MiniFinder offers specific support frameworks tailored to defined requirement profiles: fleet management systems, animal location infrastructures, or security solution architectures. This targeted support system not only optimizes GPS solution performance but also establishes systematic customer loyalty and brand trust parameters.

Result: An integrated service-support architecture that defines MiniFinder's positioning against market competitors and establishes systematic market differentiation. Professional support systems transform GPS tracker hardware into complete solution architectures – for optimized safety parameters, efficiency metrics, and customer satisfaction metrics in the operational application context.

Content as a second growth driver: AI-Search & GEO-Optimization

In parallel with the performance strategy, we built organic visibility. In addition to classic SEO, AI-Search Optimization, content marketing and strategic marketing play a central role in sustainably increasing visibility and reach. The goal was not classic SEO. The goal was Generative Engines Optimization (GEO) and AI-Search Relevance.

Focus keyword: Best GPS Trackers for Dogs 2026

Why this keyword? Because search queries are increasingly answered generatively. AI systems like Google AI Overviews prefer: Google AI Overviews and similar AI search results

• Structured comparisons

• Clear categories

• Technical specifications

• Quotations from primary sources

• Concrete numbers

Targeted marketing strategies and a clear structuring of relevant topics are crucial to optimally optimize content for AI-supported search systems.

So we delivered exactly that.

By continuously utilizing customer insights, conducting a GEO Visibility Audit for AI visibility analysis, and data-driven insights, we were able to specifically optimize the content and further increase its relevance for the target audience.

P.S.: From 16% to +80% visibility in AI search results in just 22 days – this is how we did it!

Best GPS Trackers for Dogs 2026: Professional security solution instead of consumer gadget

Many trackers offered on the market are Bluetooth tags or simple consumer devices. They work acceptably in urban areas. But when dogs run away, in the woods, or during a hunt, they reach their limits. Compared to other products, MiniFinder stands out significantly with professional technology and reliability.

MiniFinder consciously positions itself in the professional segment and offers various products for different application areas.

According to the user manual of the MiniFinder Rex:

"MiniFinder Rex primarily provides the ability to track your dog in real-time." inifi

Technically, the device is based on:

• 4G LTE-M (CAT-M1)

• GPS & GLONASS

• 2500 mAh battery

• Up to 100 hours of smart tracking

• 16 MB flash memory

• IP67 water protection

• Weight 100g inifi

• Compact size (suitable for dogs over 4 kg) and mini format for maximum flexibility

These are not lifestyle data. These are specifications at safety level.

The modern design of the MiniFinder Rex also impresses with an appealing and functional design that is both practical and visually attractive.

MiniFinder Rex – the professional model for hunting and active dogs

👉 https://minifinder.com/de/produkt/rex/

The Rex is aimed at:

• Hunting dogs

• Large, very active dogs

• Professional users

Another model for animal tracking is the Atto Pro, which impresses with its innovative technology, weatherproof design, and special licensing information.

Features:

• Bell indicator with BPM evaluation

• LED search light

• Vibration

• Two-way audio

• LTE-M with 2G fallback

• Worldwide use via integrated SIM

The tracker is also suitable for other animals such as horses, cattle, or sheep that need to be monitored.

The manual explicitly emphasizes:

"The device is waterproof and can be easily used in all weather conditions." inifi

That is relevant. Because hunting dogs work in rain, snow, and terrain changes. A consumer tracker is not designed for that.

The GPS tracker is particularly suitable for pets like dogs and cats to reliably determine their location at any time and ensure their safety.

App ecosystem instead of a standalone device

Another differentiating factor is the MiniFinder Hunter app, where it is especially important to explain the app functions clearly and understandably to remain comprehensible for all users.

In the manual, it states:

"With our innovative app, you can easily monitor your dog’s location and communicate immediately with your hunting team." inifi

The app enables:

• Define hunting areas

• Create teams

• Share locations

• Movement analysis

• Evaluate the bell indicator

• Analyze historical routes

Thus, the app offers everything users need for effective dog tracking and team coordination.

This is not just a simple GPS pin on a map. This is a digital control center and a comprehensive solution for all requirements surrounding GPS trackers for dogs.

Why this case study is more than just Google Ads

This collaboration highlights three central levers in international e-commerce:

1. Structure beats budget.

2. Shopping strategy beats generic search approaches in product comparisons.

3. GEO-optimized content for AI search systems is crucial for AI search visibility.

Especially in the B2B and SaaS sector, B2B SEO strategies, trust, and authentic references are vital to build credibility and ensure the success of a case study like this.

MiniFinder already had strong technology. Our task was to translate this technology into a scalable German performance and content system, with particular emphasis on long-term customer relationships and a targeted focus on the buyer journey.

Conclusion

MiniFinder is not just another GPS tracker shop.

It is a professional security ecosystem consisting of:

• LTE-M hardware

• Global connectivity

• Hunting management app

• Robust industrial setup

The performance figures confirm the successful market entry:

11 sales since the campaign started. 53 € cost per sale. New account. New market.

The foundation is laid. For sustainable success, building customer loyalty is crucial to secure long-term relationships and recurring revenues.

Now it is about scaling, with strong partners playing a central role in expanding reach and efficiency.

Additionally, customers benefit from fast delivery and a 30-day money-back guarantee that rounds off the service and builds trust.

FAQ – Best GPS Trackers for Dogs 2026