Case Study Background
When we began collaboration with Keifer Real Estate in October 2024, the website was technically and visually outdated. It was built on an older WordPress system that was neither regularly maintained nor strategically optimized for search engines.

The result:

• Low visibility in Google search results

• Minimal organic traffic

• Lack of local discoverability

• Poor user experience and low conversion rate

  
  

Our goal was clearly defined: Increase visibility, boost organic traffic, and generate more qualified inquiries – through a targeted combination of SEO, content, and technical optimization.

Strategy & Implementation
Our approach combined content excellence, technical SEO, local SEO, and a complete website redesign.

1. SEO & Content Strategy

   
   Initially, an extensive keyword and competitive analysis was conducted. The focus was on high-relevance and conversion-potential keywords such as:

   
   

• “Real estate agent Affoltern am Albis”

• “Guide to buying real estate in Zurich”

• “Swiss real estate market forecast”

Based on these insights, a content architecture was developed that addresses both search intents and user expectations. We integrated structured data (Schema Markup), FAQ sections, and search engine-optimized texts designed to impress with clarity, value, and thematic depth.

Outcome: Several blog articles, including “Swiss Real Estate Market Forecast 2025,” landed within the top 5 of Google results within 12 hours of indexing.