How to conduct your keyword analysis in 4 easy steps

Keyword analysis is crucial for search engine optimization (SEO) to increase the visibility of your website. With the right keywords, you can address the needs of your target group and improve your chances of a better ranking in search results. Here you will learn in four steps how to perform effective keyword research.

What is a keyword analysis?

A keyword analysis helps you understand the language of your target group and find the topics they are searching for. By using these keywords on your website, you will be classified as more relevant by search engines and increase the likelihood of users finding your site. Avoid typical mistakes in keyword research.

Useful keyword tools

Before we jump into the steps, it is important to know the best tools for keyword research:

• Google Keyword Planner: A free tool that offers keyword suggestions and their search volume.

• SEMrush: A comprehensive SEO tool for keyword research, competitor analysis, and more.

• Ahrefs: Offers detailed analysis on keywords and backlinks.

• Ubersuggest: A simple tool that provides keyword suggestions and competitor data.

Step-by-step guide to keyword research

Step 1: Find a seed keyword

Start with a basic term that describes your main topic. Use tools like Google Keyword Planner or Ubersuggest to generate ideas.

Brainstorming:

• What do you offer?

• What problem do your potential customers have?

• What is your niche or industry?

• What questions does your target group ask themselves?

Example: You run an online store for sustainable home accessories. Possible keywords could be: "Upcycling ideas", "sustainable decor", "fair-trade home textiles", "zero-waste living".

Step 2: Check important metrics

Check the monthly search volume, competition, and click-through rate for each keyword. These values help you select the best keywords.

Example: For a blog about healthy eating, relevant keywords could be "clean eating", "vegan protein sources", or "intermittent fasting". Choose keywords with high search volume and low competition.

Step 3: Understand user intent

Find out the intention behind searching for specific keywords. Use tools to analyze search intent and also consider long-tail keywords.

Example: An online store for sportswear might use keywords like "running shoes", "functional clothing", or "fitness wear". Your content should include informative articles and product pages that cover the different search intents.

Step 4: Create content and page structure

Create high-quality content and a clear page structure that takes the sales funnel into account.

• Top of the Funnel (ToFu): Informative content like guides and "how-to" articles to attract attention.

• Mid of the Funnel (MoFu): More specific content like product or buying guides to further qualify potential customers.

• Bottom of the Funnel (BoFu): Sales-oriented content like testimonials and comparison tables to complete the buying process.

  
  

Example: A fitness website could publish articles on basic health tips in the ToFu area, product comparisons in the MoFu area, and customer reviews in the BoFu area.

Conclusion: How do you create a keyword analysis?

Keyword analysis is a continuous process. Regularly analyze the performance of your keywords and adjust your strategy accordingly. Also, keep track of search engine algorithm changes to position your website optimally. Now, with these 4 steps, you should have answered the question of "how to create a keyword analysis".

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